Cactus Communications (CACTUS), a technology company accelerating scientific advancement, recently welcomed Deborah Wyatt as Vice President, Global Academic and Society Relations. Deborah will oversee strategic partnerships with Societies, Institutes and peak bodies for the CACTUS brand Impact Science, which offers research promotion solutions such as videos, plain-language summaries, infographics, and other high-engagement formats.
Commenting on Deborah’s joining, Abhishek Goel, Co-founder and CEO, CACTUS, said, “As academic societies in these current times face pressures due to cancelled events, drops in subscription revenues, and decline in memberships, we aim to support them in reinventing themselves by repurposing their content to be relevant and impactful for their membership, other key stakeholder groups and the wider public. We are excited to have Deborah Wyatt, who has significant experience in working with academic societies join us to lead this initiative and help create higher impact.”
Deborah is a leading voice in the academic publishing industry and has over 20 years of experience working in the scholarly and scientific publishing industry across various editorial, strategy and business leadership roles.
Commenting on why CACTUS is the perfect fit, Deborah said, “I am passionate about the power of research to change lives and to solve global challenges. Through Impact Science, CACTUS partners with peak bodies worldwide to bring peer-reviewed research to life in dynamic new ways for new audiences. I’m thrilled and proud to work with CACTUS and its strategic partners to amplify research and nurture evidence-based practice, policy and public awareness.”
Prior to joining CACTUS, Deborah served as Vice President for Asia-Pacific Research for Wiley and was responsible for nurturing strategic relationships with partners, leaders and experts across all disciplines in the health, social, life and physical sciences. She has extensively contributed to industry groups such as International Association of Scientific, Technical and Medical Publishers Organization (STM), Research Data Alliance (RDA), and Australian Health and Medical Editors Network (AHMEN).