Current Assignments

Audience Marketing Manager

Morgan Healey Exclusive
Location: London, UK
Salary: £40,000 – £45,000 Basic

Our client, a leading healthcare publisher, requires a new Audience Marketing Manager. 
In a rapidly growing team, we're looking for an ambitious, enthusiastic Audience Marketing Manager to develop the organisation's marketing and campaign capabilities to reach a growing number of healthcare professionals, particularly across social media, email marketing, events and partnerships.

Key Repsonsibitlies:

  • Ownership, development and execution of the HCP (healthcare professional) marketing plan to achieve a set of KPIs including unique website users and journal subscribers
  • Management of promotional campaigns to engage HCPs through a variety of channels including email, social media and advertising
  • Working with Editorial to utilise existing and new content appropriate to our audiences, as well as developing thought leadership strategy
  • Management of the event strategy from conferences and exhibitions to in-house events and webinars
  • Ownership of the media partnership strategy working with the SEO Manager to significantly drive referral traffic
  • Work with the Digital and Data Innovation Manager to develop our understanding of the audience, engagement levels and the quality of data held
  • Working with the design team to ensuring that healthcare professional campaigns across all channels are on-brand
  • Monitoring of campaign performance, ensuring key feedback is passed to relevant stakeholders to assist future decision-making
  • Ownership of competitor analysis to assist with positioning
  • Understanding target audiences through the management of surveys
  • Line management of the Marketing Co-ordinator

Skills & Experience:

  • Educated to bachelor’s degree or equivalent
  • At least 5 years of B2B Marketing experience ideally in STM/Healthcare publishing
  • Significant knowledge and experience of digital marketing, particularly email and social media channels, and how to optimise
  • Excellent experience with marketing automation tools (e.g. Pardot, Eloqua or Marketo)
  • Proficient in CRM platforms
  • Experience of using web analytics e.g. Google Analytics
  • Superb English language written and verbal communication skills
  • Excellent at building strong internal and external relationships
  • Strong problem-solving capabilities and attention to detail
  • Positive, adaptive and flexible attitude
  • Management experience desirable 
Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

We are uploading your application. It may take a few moments to read your resume. Please wait!

Share this


We offer a £500.00 referral fee if you recommend a candidate for any of our positions, and our client hires them. Send contact details of the person you want to recommend to

Vacancy Alerts

Vacancy Alerts

“Leading the way in STM Publishing Recruitment”

Our Office

Morgan Healey Ltd
The Old Vicarage, Market Street, Castle Donington, Derbyshire,
DE74 2JB, UK

View our privacy policy

Contact Us

+44 (0)1827 373750

Office Hours

Mon-Fri: 9am - 5pm
Sat-Sun: Closed