Current Assignments

Global Brand and Marketing Manager

Morgan Healey Exclusive
Location:
Home-Based UK 
Salary: £40,000 – £45,000 Basic + Benefits

Our client a leading publishing services business requires a new Global Brand and Marketing Manager. Reporting to the Global Product & Marketing Director, you will be responsible for all English language brand and marketing activities in the business globally. The role will focus on two main groups: international publishers and academic authors.

For STM publishers, the role will focus on marketing key editing services and agency marketing services, including their technology solutions to STM publishers. This will include building a pipeline of content about our services and initiating and working on white papers with partners and clients.
For authors, the focus will be on driving authors to their editing services.

The role will include the management of a small, dedicated marketing team, as well as coordinating with our technology, sales and Beijing teams and management of freelance creators and external agencies.

Responsibilities include:
Brand and PR 

  • Creation of a new corporate brand strategy supported by a pipeline of content marketing and press releases linked to products and services
  • Management and rollout of the brand across all websites and material globally

Agency services and product marketing

  • Ownership of the technology service product marketing
  • Creation of materials to support the sales journey and customer onboarding
  • Support the sales team with the creation of client proposals

Agency services support

  • Provide support and advice to teams in the delivery of marketing services. Support these teams to provide reporting to external clients, that is structured in line with their expectations.

Academic editing marketing

  • Manage a marketing team responsible for driving customer acquisition through the website
  • Management of the website strategy and ongoing optimisation of the e-commerce site to ensure constant improvement

We need a candidate with a strong understanding of branding principles, great content writing ability and knowledge of SEO best practices. Experience with e-commerce websites is desirable.

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