Location:
South UK
Posted on:
7 June 2019
Category:
Salary:
Salary on application
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Morgan Healey Exclusive

Our client, a leading STM Publisher, requires a new Head of Marketing Communications.

You will be responsible for managing the central provision of marketing communications, brand development and brand management including the strategic design aspect of it, overseeing the dissemination of reputation-enhancing information to customers and key internal and external stakeholders in the marketplace.

Key Responsibilities: 

  • Develop, implement and oversee an overall cohesive brand management and communications strategy for the company and it’s product brands
  • Improve brand reputation to key external customer groups and stakeholders (authors, funders, partners and librarians)
  • Improve internal communication strategy to achieve better employee engagement throughout the organisation
  • Develop and implement a global PR strategy for the company to best position the company in the marketplace
  • Deliver market research activities and build customer intimacy through Voice of Customer to ensure the success of new and existing products.
  • Improve internal communication strategy to achieve better employee engagement throughout the organisation
  • Support the professional development of the teams to continuously develop skills and expertise and support career development aspiration.

Skills & Experience:

  • Educated to degree level.
  • A qualification in the marketing area (MSC/CIM qualification) is useful for the role but not essential. 
  • In-depth knowledge and experience of marketing communications and brand management in a digital environment, preferably, but not necessarily within the STM industry
  • Excellent proven track record in market communications and PR implementation within a global background
  • Proven track record in a senior marketing communication and or brand management position
  • Experience in leading a successful and well-motivated team of marketing people
  • Several years’ experience of people management, leading and motivating high performance teams in a changing environment
  • Ability to present effectively to wide audiences and win support
  • Building up and motivating effective cross-functional stakeholder management
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