Current Assignments

Head of Marketing

Location: London, UK 
Salary: On application

Our client is a leading information business that provides SaaS products for the Medical and Pharma markets. They require a new Head of Marketing for their data subscription team. This is a new and critical role, and we are looking for someone to be "hands-on".

You will build and own a commercially focussed marketing strategy, as well as oversee and deliver that strategy to a high standard within the small marketing team.

Key Responsibilities:

  • Working closely with Sales to create impactful marketing campaigns
  • Aligning the marketing activities to support the sales goals for leads, opportunities, pipeline, conversion, and ROI
  • Creating, execute and measure brand-enhancing and awareness campaigns
  • Managing a small team of marketing professionals
  • Setting and measuring campaign performance
  • Exploiting new channels and content types
  • Attributing value of marketing activities across campaigns and channels
  • Curate customer insights and behaviours to guide sales outreach strategy
  • Maintaining, updating, and growing their prospect database
  • Supporting go-to-market strategies for new product releases and enhancements
  • Working with external agencies and partners to strengthen the marketing plan and market awareness

Skills & Experience: 

  • 5 years+ in a B2B or subscription-based marketing
  • Experience with all marketing channels including Content, Search, Display, Social marketing
  • Experience in demand generation lead funnel
  • Content creation, copywriting, and proof-reading experience
  • Previous managerial experience
  • Working knowledge of Marketing Automation systems/CRM tools
  • Excellent data and analytical skills
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