Current Assignments

Marketing Insight Manager

Morgan Healey Exclusive
Location:
Hong Kong
Salary: On application

Our client, a global scientific publisher, requires a new Marketing Insight Manager to oversee a physics and engineering portfolio.

Key Responsibilities:

  • To conduct the main local marketing activities and social media promotion mainly within China, Japan and Korea, also some other areas within APAC. Work with different local agents and vendors
  • To provide marketing management for academic products and services
  • To create marketing content including case studies, white papers, collateral, and email campaigns
  • Report on findings of analysis to sales and marketing teams
  • To ensure that marketing content and messages align with global marketing strategy and objectives
  • To carry out marketing activity to time and budget report on campaign success
  • To maintain an awareness of the publishing market and provide market intelligence To ensure the corporate identity and brand is adhered in all marketing materials
  • To ensure all copyright and data protection issues are checked
  • Undertake any other duties and projects at the request of the line manager

Skills & Experience:

  • Excellent writing in both English and Chinese, fluent in English and Mandarin
  • Honours Degree or Master Degree holders
  • 5 years’ experience in producing marketing plans
  • Thorough understanding of customer segmentation and target marketing principles and practices
  • Thorough knowledge of developing and driving marketing campaigns using appropriate marketing channels
  • Excellent knowledge of digital marketing techniques and channels, including social media and online marketing
  • Thorough understanding of marketing metrics and analytics
  • Strong ability to think commercially 
  • Excellent interpersonal skills, with the ability to communicate effectively with people at all levels
  • Ability to build successful relationships and manage stakeholders, internally and externally and at all levels of the organisation 
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