Location:
London
Posted on:
21 February 2019
Category:
Salary:
£50,000 + Benefits
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Morgan Healey Exclusive

Our client, a leading Open Access/STM Publisher, requires a new Marketing Manager with experience within academic publishing.

The Marketing Manager role is key to engaging a broad academic audience and communicating the company's brand and values. Working with the operations, editorial and the wider team, you will manage day-to-day activity across the company marketing channels, create engaging content and campaigns, and shape the marketing strategy using a variety of media and formats.

This role requires an all round creative marketer, that likes to be hands-on in a face past environment.

Key Responsibilities:

  • Development and delivery of a clear and comprehensive marketing strategy
  • Be the marketing point of contact and support for Acquisitions Editors in the UK and Continental Europe
  • Define the right tools and channels to promote content
  • Create content that is timely, relevant and engaging
  • Oversee the paid social media and engagement strategy and identify opportunities to maximise impact
  • Working with the technology team, to be the point person on all content changes to the website
  • Write for the website, including news and blog content
  • Work with the communications team to agree messaging and to ensure it is appropriately used
  • Conduct regular market and competitor research and analysis
  • Manage the marketing and PR activity calendar
  • Assist in the organisation of events
  • Reports on all marketing, PR & social media activity

Skills & Experience: 

  • Bachelor's degree in science or with relevance to marketing
  • Ability to work independently and in a team environment
  • Self-starter, quick learner, and ability to multi-task effectively
  • Detail oriented with excellent organizational skills and deadline driven
  • Good experience/background/understanding of digital marketing
  • Knowledge of SEO issues
  • Strong writing skills
  • Strong sense of ownership on issues, employ good judgement and following through to completion
  • An interest in academic research
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