Morgan Healey Exclusive
Location: UK or Germany
Salary: Excellent
Our client, a global academic publisher, requires a new Senior Marketing Manager, Books. This is an exciting opportunity for an enthusiastic and experienced marketing professional to lead their Channel and Community activities in a team responsible for managing their book marketing plans and author/trade liaison.
We need an experienced academic book marketer who thinks commercially and strategically about your audiences. The position reports directly to the Marketing Director.
Key Responsibilities:
- Lead channel marketing strategy and support activities for Amazon and other online retailers to influence sales via individuals and trade channels/intermediaries
- Deliver impactful, measured marketing campaigns that contribute to meeting annual subject area and direct product sales, and drive author engagement
- Develop and deliver monthly reporting on KPI measurement, results, and performance
- Prioritise areas from the books program that can benefit from cluster/specialism marketing initiatives
- Integrate author marketing and author service offerings into wider digital marketing and customer engagement to improve the author journey
- Support freelancers managing the professional lists
- Oversee critical society and partnership relations and identify commercial opportunities
- Develop strategies for gathering and improving data, including product portfolio insights, current trends, and competitors
Skills & Experience:
- Significant experience (5+ years) of delivering successful marketing campaigns within scholarly publishing
- Commercial understanding to prioritise activities across different products and subjects spanning other markets and channels
- Commercial awareness and analytical skills
- The ability to lead/manage freelancers and a small team
- Experience in working with internal and external stakeholders, including authors, editors, freelancers, and digital agencies
- Significant experience planning, implementing and measuring marketing campaigns using the latest digital marketing tactics
- Ability to work autonomously with minimal supervision