Current Assignments

Senior Marketing Manager Institutions

Morgan Healey Exclusive
Location: UK or Germany
Salary: Excellent

Our client, a global academic publisher, requires a new Senior Marketing Manager Institutions, who will manage a global marketing team supporting commercial goals and develop the marketing strategy and tactics.

This is an exciting opportunity for an entrepreneurial, data-driven marketer to open new opportunities for our key target groups of librarians and institutions. 

Key Responsibilities:

  • Strengthen and further develop our institutional marketing strategy with the aim of
  • Expanding B2B customer base and securing established relationships
  • Management and development of a global team of talented marketers
  • Ongoing optimisation of lead generation practices in collaborations with the sales department according to KPIs
  • Spearhead the content build-out for the librarian pages on the corporate website to allow in-bound lead capture
  • Introduce automation into daily marketing practices where possible
  • Improve reporting on critical activities and KPIs
  • Building target group knowledge for key regions to inform marketing and sales strategies
  • Define and implement long terms strategic goals and develop innovative marketing concepts and campaigns

Skills & Experience:

  • 5+ years’ experience and knowledge of the academic publishing scene.
  • Knowledge of international markets would be an advantage.
  • Proven track record of data-driven decision making
  • Commercial mindset to generate marketing-driven revenue contribution
  • Excellent communication and intercultural skills and the ability to form strong relationships
  • Demonstrable track record of developing and executing successful lead generation marketing campaigns
  • Knowledge of customer journey building and automation
  • Ability to think strategically and strong analytical skills
  • A structured and result-oriented way of working
  • Familiarity with Salesforce/Marketing Cloud best practices might be an advantage
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