Head of Books Marketing

Our client, a global academic publisher based in London, requires a new Head of Books Marketing.

You will lead on devising and delivering an effective EMEA College marketing strategy to achieve revenue and profitability targets for the business. Meet the evolving pedagogical needs and changing business models of the Higher Education academic and student market. Be a key contributor to the overall EMEA College publishing strategy.

Key Responsibilities:

  • Design, own and set objectives and strategy for the EMEA Books Marketing Department to deliver revenue and profitability for our College publishing program, as it becomes increasingly digital to meet changing needs for academic teaching and student learning.
  • As a member of the Global Marketing Senior Management team, lead on projects, strategies and initiatives on behalf of the entire global marketing team
  • Oversee the staff resourcing for the team as well as development and performance of all marketing staff, through both direct and non-direct reporting lines. Lead the team effectively to maximise staff retention, motivation, and team morale, ensuring the optimum team structure is in place.
  • Lead all aspects of marketing across multiple channels, focusing on sales, lead generation, maximising use of our Customer Relationship Management (CRM) system
  • Oversee College pricing strategy for the EMEA regions
  • Develop and manage the College marketing expense budgets, ensuring the cost effectiveness of the department, as well as identifying and delivering on efficiency initiatives
  • Work closely with the Head of Sales to agree shared goals and objectives 
  • Collaborate and build strong relationships with a range of senior stakeholders in UK and US to identify and exploit synergies across the business
  • Effectively represent Books Marketing on relevant inter-departmental and senior management committees.

Skills & Experience:

  • Educated to degree level or equivalent
  • Professional qualification in marketing desirable though not essential
  • Significant marketing management experience essential, and direct marketing and publishing industry preferred.
  • A strong strategic focus, with ability to influence and gain buy-in for proposals from stakeholders up to Senior Management level.
  • Strong communication and presentation skills.
  • Proven previous experience in leading, developing and managing a team.
  • Ability to analyse and interpret data, draw conclusions and make recommendations.
  • Experience in budgetary planning and control.
  • Demonstrated project management skills required.
  • Proficient in using Microsoft Office applications.

Editor/Reviewer Marketing Manager

Morgan Healey Exclusive

Our client, a leading open access publisher, requires a new Editor/Reviewer Marketing Manager. You will have the overall responsibility for managing the development and deployment of all marketing activity related to the engagement of all our Editors and reviewers and will be responsible for creating the strategic vision for Editors and reviewers. you will also achieve annual marketing objectives and KPIs through the implementation of integrated, multi-channel marketing campaigns (across email, search, social, recommendation engines, print, etc.)

Key Responsibilites: 

  • Develop and implement objectives-driven global marketing strategies to improve positioning, awareness and impact with our Editors and reviewers – with the ultimate aim of increasing engagement and loyalty
  • Create and carry out marketing plans and activity to drive and enhance the Editor/reviewer experience
  • Collaborate with the publishing and editorial teams on product positioning and campaign requirements
  • Work with the other Marketing Manager to ensure successful engagement with and development of all customers and users
  • Lead the marketing strategy and plans for engaging and rewarding Editors and Reviewers
  • Work closely with the Visual Design team to create and implement consistent and impactful visual identities for all marketing campaigns and collateral
  • Ensure consistent and useful measuring and reporting of all marketing activity (working closely with the Data & Analytics team)
  • Work with the Senior Data Analyst to develop a strong understanding of our authors to help us best serve them
  • Monitor competitor activity to feed into overall market intelligence

Skills & Experience

  • A strong work ethic with the ability to handle multiple priorities and respond quickly to changing requirements.
  • Keeps key objectives and targets in mind when developing strategies, plans and activities.
  • International marketing experience is an essential requirement for the role and solid evidence and experience of multi-channel and integrated marketing skills is required.
  • An understanding of Open Science and wider publishing and research landscape, and the elements and actors within it, is also desirable.
  • Reliable team player that responds well to a varied workload

Author Marketing Manager

Morgan Healey Exclusive

Our client, a leading open access publisher, requires a new Author Marketing Manager who will have overall responsibility for managing the development and deployment of all marketing activity related to the engagement of authors.

You will be responsible for creating the strategic vision for authors, as well as achieving annual marketing objectives and KPIs through the implementation of integrated, multi-channel marketing campaigns (across email, search, social, recommendation engines, print, etc.)

Key Responsibilities:

  • Develop and implement objectives-driven global marketing strategies to improve positioning, awareness and impact with authors – with the ultimate aim of increasing engagement and submissions
  • Create and carry out marketing plans and activity to drive and enhance the author experience
  • Collaborate with the publishing and editorial teams on product positioning and campaign requirements
  • Working with the Marketing Operations Manager and Paid Media Manager to set up and maintain a program of relevant automated multi-channel marketing campaigns
  • Work with the other Marketing Managers to ensure successful engagement with and development of all customers and users
  • Work closely with the Visual Design team to create and implement consistent and impactful visual identities for all marketing campaigns and collateral
  • Ensure consistent and useful measuring and reporting of all marketing activity (working closely with the Data & Analytics team)
  • Work with the Senior Data Analyst to develop a strong understanding of our authors to help us best serve them
  • Monitor competitor activity to feed into overall market intelligence

Skills & Experience:

  • A strong work ethic with the ability to handle multiple priorities and respond quickly to changing requirements.
  • Keeps key objectives and targets in mind when developing strategies, plans and activities.
  • International marketing experience is an essential requirement for the role and solid evidence and experience of multi-channel and integrated marketing skills is required.
  • An understanding of Open Science and wider publishing and research landscape, and the elements and actors within it, is also desirable.
  • Reliable team player that responds well to a varied workload