Insights Manager

Morgan Healey Exclusive

Our client, a global STM Publisher, requires a new Insight Manager who will lead the Insights Team (6 People) in delivering high-quality Business, Customer and Market Intelligence via reports, dashboards and self-service data sets, with accompanying analysis.

The Insights Manager will use BI as a tool to deliver against organisational goals, supporting the move towards a more data-driven organisation. They will own the exploitation and analysis of sales, circulation, customer, market, usage and bibliometrics data. Helping embed product performance metrics and customer engagement analytics in our major processes throughout the business.

Key Accountabilities:

  • Lead the Insights team that collates, analyses and presents internal data (publishing, sales, financial, usage) and external data (market, customers, competitive) to enable the business to make informed decisions on strategic direction, sales strategies, new product development / R&D, pricing, marketing and routes to market.
  • Lead the development of the business insights strategy and collaborate with the Head of Data, Head of Sales Operations and other key stakeholders of the business to implement that strategy and to embed analytics/KPIs in our major business processes.
  • Together with the Head of Data, build a culture that values analytical decision-making and continually review our business assumptions, KPIs, data sources and analytical models to ensure they are fit for purpose.
  • Work with the product and marketing teams to build a market research capability within the business that includes site analytics, data mining, customer surveys, user profiling, usability testing and competitor analysis.

Skills & Experience:

  • Educated to degree level
  • Advanced knowledge and experience of data analytics and research methodologies/techniques, and relevant emerging technologies
  • Expertise in business models and bibliometrics
  • Track record of success in building a high-performing team of analysts
  • Organised and pro-active, determined to add value and able to balance competing demands on time and respond positively in a fast-paced and evolving environment
  • Strong collaboration skills, and a heightened sense of emotional intelligence and diplomacy
  • First class verbal and written communication and presentation skills
  • Skilled at collaborative working
  • Avid about continuous improvement
  • Tenacity and drive for results

Marketing Automation Coordinator

Our client, a leading STM publisher, requires a new Marketing Automation Coordinator to join their CRM team.

The Marketing Automation Coordinator supports the CRM Marketing to drive the use of email marketing automation platforms to the wider business and to promote best practice.

You would have responsibility for assisting the CRM team and Marketing departments with developing and maintaining automated marketing programs, including testing and liaising with stakeholders.

You will also manage the creation of marketing forms and email templates and will assist others in the team with devising and testing new applications of our Marketing Cloud and Pardot systems to meet the needs of the wider marketing organisation.

You will also assist in creating and developing original and interactive training resources to assist marketing with using automated platforms and new developments. We are looking for someone with a strong interest in digital marketing who is keen to help colleagues realise their marketing goals through the application of CRM functionality.

If you're someone who likes to learn and develop new skills fast through a mix of hands-on learning, role shadowing and online training modules, then please get in touch! 

Ideally will have:

  • Experience of working with Email Service Provider technology
  • Good HTML skills and ability to prepare and optimize images for use online
  • An understanding of industry best practice and GDPR
  • Able to communicate, both internally and externally, with both expert staff and non-expert colleagues
  • Ability to effectively plan and prioritise, delivering on time
  • Used to working within a compliance framework
  • A critical and creative thinker, who seeks opportunities to deliver improvements

Senior Marketing Manager, Research Information

Our client, a leading research information company, requires a new Senior Marketing Manager who will take the lead for developing the marketing strategy for key research data products. You will work closely with Editorial, Publishing, Business Operations and Heads of Marketing, to make the product the industry-leading Open Data product.

This role is pivotal to the research marketing team. You should be passionate about data, insight, analytics and our customers, it requires the ability to communicate vision, excellent planning and strategic skills, organisational and reporting skills, a creative approach to marketing, a focus on results and ROI , and strong people skills to work collaboratively with senior internal and external stakeholders. 

Previous experience working with Researchers would be a big advantage.

Skills & Experience:

  • University degree, preferably in science or business/marketing or a similar qualification
  • Excellent analytical skills
  • Ability to craft integrated marketing strategies across all channels and touch points – online and offline
  • Proven experience of developing creative and innovative marketing strategies and implementing successful results-orientated campaigns
  • Creative thinker with excellent written and verbal communication and presentation skills
  • Experience of working in global teams and understanding regional variations and the impact on customer requirements
  • Ability to juggle multiple projects at once and adapt to changing situations quickly and effectively
  • Excellent organisational and time-management skills
  • A commitment to developing marketing best practice
  • Fluent in business level English
  • Understanding of working within the publishing industry