Marketing Manager

Morgan Healey Exclusive

Our client, a leading Open Access/STM Publisher, requires a new Marketing Manager with experience within academic publishing.

The Marketing Manager role is key to engaging a broad academic audience and communicating the company's brand and values. Working with the operations, editorial and the wider team, you will manage day-to-day activity across the company marketing channels, create engaging content and campaigns, and shape the marketing strategy using a variety of media and formats.

This role requires an all round creative marketer, that likes to be hands-on in a face past environment.

Key Responsibilities:

  • Development and delivery of a clear and comprehensive marketing strategy
  • Be the marketing point of contact and support for Acquisitions Editors in the UK and Continental Europe
  • Define the right tools and channels to promote content
  • Create content that is timely, relevant and engaging
  • Oversee the paid social media and engagement strategy and identify opportunities to maximise impact
  • Working with the technology team, to be the point person on all content changes to the website
  • Write for the website, including news and blog content
  • Work with the communications team to agree messaging and to ensure it is appropriately used
  • Conduct regular market and competitor research and analysis
  • Manage the marketing and PR activity calendar
  • Assist in the organisation of events
  • Reports on all marketing, PR & social media activity

Skills & Experience: 

  • Bachelor's degree in science or with relevance to marketing
  • Ability to work independently and in a team environment
  • Self-starter, quick learner, and ability to multi-task effectively
  • Detail oriented with excellent organizational skills and deadline driven
  • Good experience/background/understanding of digital marketing
  • Knowledge of SEO issues
  • Strong writing skills
  • Strong sense of ownership on issues, employ good judgement and following through to completion
  • An interest in academic research

Information Services Manager (Marketing)

Morgan Healey Exclusive

Our client, a leading STM Publisher, requires a new Information Services Manager reporting to the Head of Marketing.

You will lead the information services team (4 people) delivering high-quality Business Intelligence content such as reports, dashboards and self-service data sets, with accompanying analysis. Managing business-as-usual, strategic and innovation initiatives through a BI roadmap, developed collaboratively with business customers and represented to IT development teams. The information services manager will use BI as a tool to deliver against organisational goals, supporting the move towards a more data-driven organisation.

You will own the integration and analysis of sales, circulation, customer, market, usage and bibliometrics data. The person in this role is responsible for initiating and developing the analytics strategy for the global business, in close cooperation with the Head of Marketing Communications and Information services, and other key stakeholders of the business, and then implementing that strategy with the cooperation of leaders across the business. The role requires significant experience with the techniques and best practices of data analytics, as well as a fundamental understanding of the STM publishing market.

This person must also have a basic understanding of the strategic fundamentals of each area of the business. Effective team leadership skills are essential, as the Information Services team will need to collaborate with colleagues business-wide. This role requires a high degree of commercial acumen, collaborative instincts and excellent communication skills.

Skills & Experience:

  • Educated to degree level.
  • Experience working in the STM market is desirable
  • Extensive experience of analytics, data science and managing data infrastructure
  • Expertise in business models and bibliometrics
  • Track record of success in building a high-performing team of analysts
  • Advanced knowledge of analytics methodologies, and relevant emerging technologies
  • Experience in research or market/competitive intelligence
  • A good knowledge and application of market data tools, news and company data sources and research techniques
  • Organised and pro-active, determined to add value and able to balance competing demands on time and respond positively in a fast-paced and evolving environment
  • Strong collaboration skills, and a heightened sense of emotional intelligence and diplomacy
  • First class verbal and written communication and presentation skills
  • Skilled at collaborative working
  • Creative problem solver

UK Regional Support & Training Representative

Our client, a leading cloud platform provider that allows researchers to store, collaborate and publisher their research, requires a new UK Regional Support, Training & Marketing Representative.

This is a hybrid support, training and strategic marketing position. It will be the first employee of a new UK based operation, supporting users in England primarily and secondarily internationally.

Successful candidates will establish relationships with key influencers, decision makers and product users in higher education institutions in scientific research functions, scientific instruction, administration and IT.

We need an individual who enjoys working with customers in a variety of ways including, technical support, training, documentation, marketing and supporting sales efforts. This is a key role that will interface directly with their customers (laboratory professionals and lab science teaching professors) and to resolve problems, answer questions and conduct application training.

In addition, there will be marketing responsibilities including lead generation, pre-sales presentations, and communications. This is a home-based positing, operating in England around the London/Oxford area with frequent travel required.

Skills & Experience:

  • At least 5 years related experience, or equivalent combination of education and enterprise experience with scientific software to the academic & research markets.
  • Experience training, supporting enterprise SaaS based solutions pre- and post- sales.
  • Higher Education training/support/sales experience a plus.
  • Ability to develop a deep understanding of their products as well as the needs of science instruction at the university level & research data management in academic/government/corporate research labs.
  • Able to operate in a team environment and engage high-level decision makers.
  • Strong record of establishing relationships and maintaining operating metrics.
  • High level of enthusiasm.
  • Strong problem-solving skills; able to manage several projects simultaneously, function well in a fast-paced environment and coordinate effectively with other team members
  • Scientific Lab course experience / Science / Engineering degree a plus.
  • Demonstrate excellent written and verbal communications skills. Experience presenting products (in person and via online meetings).
  • Willingness for frequent travel and the occasional trip to the USA office.

Senior Manager Product Marketing

Morgan Healey Retained Assignment.

Our client, a leading global Academic publisher with headquarters in Germany, requires a new Senior Manager Product Marketing.

Ideally based in Germany, however, we will consider UK and Boston USA, you will be responsible for leading the international Product Marketing team and are thus responsible for developing and implementing the marketing strategy. You will have the opportunity to develop creative campaigning solutions for authors, researchers and institutions to achieve their commercial goals.

Key Responsibilities:

  • Professional and disciplinary leadership of the team of product marketers and regional marketers
  • Go-to-market planning: Creation and operationalization of a strategic international marketing plan across our products
  • Monitor all product-related marketing strategies and their international implementation
  • Maximizing market awareness and penetration of all product groups
  • Increasing marketing efficiency along KPIs and optimizing measures and processes
  • Continuous expansion of digital marketing
  • Active contribution to interdisciplinary digital product development, especially with the proofreading and the IT

Skills & Experience:

  • University degree, ideally in Marketing or Communication Science
  • Outstanding digital competence in performance marketing with many years of hands-on practice, ideally in an international context
  • Affinity to metrics – Strong analytical and BI skills
  • Strong and directly applicable strategic-conceptual thinking and implementation skills
  • Several years of senior management experience in product marketing, preferably in publishing
  • Entrepreneurial orientation of the own work and the management of the area Product Marketing
  • Efficient working and creative thinking
  • Excellent English language skills and experience