Kimberly Lau joins Springer Nature as VP Consumer Media and President of Scientific American

Jan 12, 2022

Kimberly (Kim) Lau has joined Springer Nature as VP, Consumer Media and President of Scientific American. In this role, Kim will drive further growth of Springer Nature’s Consumer Media business. She will also have publishing responsibility for Scientific American, the longest continuously published magazine in the US, and its international editions, such as Spektrum der Wissenschaft in Germany and Investigacion y Ciencia in Spain.

Kim has had a long and successful track record in the consumer publishing and magazine industry. From 2012 to 2021, Kim was at the Atlantic Monthly Group, most recently as Executive Vice President Strategic Partnerships and Business Development at The Atlantic. Prior to that, she was Vice President, Business Development and Partner Relations at Hearst Magazines.

“Kim’s leadership positions at the Atlantic Monthly Group and Hearst Magazines give her a unique perspective on digital media, experience working with heritage brands and a track record of proven success,” says Steven Inchcoombe, Chief Publishing Officer. “Kim is exceptionally well qualified to lead the Consumer Media business and deliver on Scientific American’s ambitious digital strategy.”

“I am thrilled to be joining Springer Nature and to work with such an important and renowned brand like Scientific American,” says Lau. “I see huge opportunities to amplify and grow these publications, especially at this time when quality science journalism is so critical to helping us understand and address the challenges in our world.”

“We are delighted that Kim Lau is joining Scientific American,” says Laura Helmuth, Editor-in-Chief of Scientific American. “Her experience, knowledge, ambition, and vision will help us reach even larger audiences, build our business opportunities, and expand our impact. She will be a great steward of our 177-year history and a force for the future as we continue to expand our ambitions for covering the most important issues in science, health, technology, and social justice.”

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