Scientific American announces new VP Product and Technology, Dan Benjamin

Sep 14, 2022

Dan Benjamin has joined Scientific American in the role of VP Product and Technology. Dan will be responsible for overseeing Scientific American’s technology, product and data portfolio  strategy which will expand the brand’s audience, build business opportunities and further impact customer experience.

Prior to joining Scientific American, Dan spent 15 years working in media technology.  Since 2020, Dan has worked on DBMO.ai, a company he co-founded which provides a platform for media companies to use machine learning to better understand their content, provide rich metadata, and power product features.  From 2007-2019, Dan was at SiriusXM in a series of escalating roles, lastly as Vice President + General Manager of Data and AI Product, where he led the team responsible for product personalization, recommendation, targeting, and data collection while also serving as a driver of SiriusXM’s efforts in podcasting.

“For over 177 years, Scientific American has been committed to sharing trustworthy knowledge and enhancing our understanding of the world,” says Kimberly Lau, President of Scientific American. “Dan’s wealth of experience in technology and digital media companies, as well as his vision for the future, makes him the perfect candidate to grow the brand further.”

“I have long been an admirer of Scientific American and I am inspired by the quality science journalism it publishes,” says Dan Benjamin. “I am thrilled to join the team and lead its product and technology strategy so we can reach and inform a broader audience across a variety of mediums and platforms.”

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