Marketing Manager

Morgan Healey Exclusive

Our client, a leading Open Access/STM Publisher, requires a new Marketing Manager with experience within academic publishing.

The Marketing Manager role is key to engaging a broad academic audience and communicating the company's brand and values. Working with the operations, editorial and the wider team, you will manage day-to-day activity across the company marketing channels, create engaging content and campaigns, and shape the marketing strategy using a variety of media and formats.

This role requires an all round creative marketer, that likes to be hands-on in a face past environment.

Key Responsibilities:

  • Development and delivery of a clear and comprehensive marketing strategy
  • Be the marketing point of contact and support for Acquisitions Editors in the UK and Continental Europe
  • Define the right tools and channels to promote content
  • Create content that is timely, relevant and engaging
  • Oversee the paid social media and engagement strategy and identify opportunities to maximise impact
  • Working with the technology team, to be the point person on all content changes to the website
  • Write for the website, including news and blog content
  • Work with the communications team to agree messaging and to ensure it is appropriately used
  • Conduct regular market and competitor research and analysis
  • Manage the marketing and PR activity calendar
  • Assist in the organisation of events
  • Reports on all marketing, PR & social media activity

Skills & Experience: 

  • Bachelor's degree in science or with relevance to marketing
  • Ability to work independently and in a team environment
  • Self-starter, quick learner, and ability to multi-task effectively
  • Detail oriented with excellent organizational skills and deadline driven
  • Good experience/background/understanding of digital marketing
  • Knowledge of SEO issues
  • Strong writing skills
  • Strong sense of ownership on issues, employ good judgement and following through to completion
  • An interest in academic research

German Speaking Account Manager

Our client, a leading scientific and research business, requires a new Account Manager to cover Germany, (DACH Region).

This role can be located in London, Germany Switzerland, Austria, Belgium, or Netherlands but you must be a native German speaker.

We are looking for a consultative sales professional, with a good balance of account management and new business skills. The post holder will be responsible for managing a defined ‘book of business’ in the DACH Region. This will involve building strong relationships with customers in order to both retain and upsell the product portfolio.

There will be a focus on net new business and this could include selling to new prospects in the region, as well as existing customers. The customer mix is typically a blend of research-intensive universities, government research institutes and research funders.

You will ideally have an understanding of this scientific and academic research ‘ecosystem’. The Country Account Manager will have a comprehensive understanding of any federal or state-level research agenda in order to drive and develop a productive sales strategy in their region. A requirement is to be competent with solution selling principles and practices and demonstrate a high level of professionalism to both clients and work colleagues. Previous experience of managing consortia relationships is a plus.

Candidates will have a proven ability to develop new business and revenue streams within their territory and will have further developed existing accounts for new business opportunities in new buying centres.

Sills & Experience: 

  • Degree required
  • Prior academic or SaaS sector experience preferred
  • Fluent in English & German
  • Minimum of 5 years sales experience in a consultative selling environment. Ability to manage and generate revenue from existing customers.
  • A customer-driven approach and good customer management skills.
  • Commercial acumen, with a proactive and creative approach to looking after the needs and concerns of customers
  • Excellent written verbal, interpersonal, presentation and training skills.
  • Excellent telephone manner and face to face customer skills.
  • The ability to deal with a wide range of customers and adapt value prop accordingly
  • A good team player/self- starter with the ability to work using own initiative.
  • Ability to communicate complex technical information to both small and large groups and to handle questions in a commercially astute and sensitive manner.
  • Well organized and disciplined with regards to policy, procedure, and standards.
  • To demonstrate individual drive and determination to succeed
  • Effective decision-making skills
  • Good organizational skills with the ability to set priorities and be flexible to change
  • Experience of working under pressure and with minimum supervision.
  • Ability to identify problems and apply creative solutions.
  • Able to Travel

Information Services Manager (Marketing)

Morgan Healey Exclusive

Our client, a leading STM Publisher, requires a new Information Services Manager reporting to the Head of Marketing.

You will lead the information services team (4 people) delivering high-quality Business Intelligence content such as reports, dashboards and self-service data sets, with accompanying analysis. Managing business-as-usual, strategic and innovation initiatives through a BI roadmap, developed collaboratively with business customers and represented to IT development teams. The information services manager will use BI as a tool to deliver against organisational goals, supporting the move towards a more data-driven organisation.

You will own the integration and analysis of sales, circulation, customer, market, usage and bibliometrics data. The person in this role is responsible for initiating and developing the analytics strategy for the global business, in close cooperation with the Head of Marketing Communications and Information services, and other key stakeholders of the business, and then implementing that strategy with the cooperation of leaders across the business. The role requires significant experience with the techniques and best practices of data analytics, as well as a fundamental understanding of the STM publishing market.

This person must also have a basic understanding of the strategic fundamentals of each area of the business. Effective team leadership skills are essential, as the Information Services team will need to collaborate with colleagues business-wide. This role requires a high degree of commercial acumen, collaborative instincts and excellent communication skills.

Skills & Experience:

  • Educated to degree level.
  • Experience working in the STM market is desirable
  • Extensive experience of analytics, data science and managing data infrastructure
  • Expertise in business models and bibliometrics
  • Track record of success in building a high-performing team of analysts
  • Advanced knowledge of analytics methodologies, and relevant emerging technologies
  • Experience in research or market/competitive intelligence
  • A good knowledge and application of market data tools, news and company data sources and research techniques
  • Organised and pro-active, determined to add value and able to balance competing demands on time and respond positively in a fast-paced and evolving environment
  • Strong collaboration skills, and a heightened sense of emotional intelligence and diplomacy
  • First class verbal and written communication and presentation skills
  • Skilled at collaborative working
  • Creative problem solver

UK Regional Support & Training Representative

Our client, a leading cloud platform provider that allows researchers to store, collaborate and publisher their research, requires a new UK Regional Support, Training & Marketing Representative.

This is a hybrid support, training and strategic marketing position. It will be the first employee of a new UK based operation, supporting users in England primarily and secondarily internationally.

Successful candidates will establish relationships with key influencers, decision makers and product users in higher education institutions in scientific research functions, scientific instruction, administration and IT.

We need an individual who enjoys working with customers in a variety of ways including, technical support, training, documentation, marketing and supporting sales efforts. This is a key role that will interface directly with their customers (laboratory professionals and lab science teaching professors) and to resolve problems, answer questions and conduct application training.

In addition, there will be marketing responsibilities including lead generation, pre-sales presentations, and communications. This is a home-based positing, operating in England around the London/Oxford area with frequent travel required.

Skills & Experience:

  • At least 5 years related experience, or equivalent combination of education and enterprise experience with scientific software to the academic & research markets.
  • Experience training, supporting enterprise SaaS based solutions pre- and post- sales.
  • Higher Education training/support/sales experience a plus.
  • Ability to develop a deep understanding of their products as well as the needs of science instruction at the university level & research data management in academic/government/corporate research labs.
  • Able to operate in a team environment and engage high-level decision makers.
  • Strong record of establishing relationships and maintaining operating metrics.
  • High level of enthusiasm.
  • Strong problem-solving skills; able to manage several projects simultaneously, function well in a fast-paced environment and coordinate effectively with other team members
  • Scientific Lab course experience / Science / Engineering degree a plus.
  • Demonstrate excellent written and verbal communications skills. Experience presenting products (in person and via online meetings).
  • Willingness for frequent travel and the occasional trip to the USA office.

Head of Global Sales Operations

Our client, a leading STM Publisher, requires a new Head of Sales Operations.

You will be responsible for leading, managing and developing a successful Global Sales Operations department. As they enter a period of significant change, they require a strong leader to transform our subscription operation, implementing a global and technology led set of systems and processes that create flexible and scalable solutions that deliver business strategy and sets the appropriate global policies and procedures to run their sales processes effectively and efficiently.

The job holder will take on a substantial investment budget to deliver this and will be accountable for developing the investment case, all aspects of change and implementation and then benefits realisation.

There is a significant emphasis on business process improvement both in terms of internal and external service times and quality levels. This role is required to work collaboratively across other departments such as finance and IT, to improve and increase efficiencies in the day-to-day sales and fulfilment operations and processes.

Skills & Experience:

  • Educated to degree level. Knowledge & previous experience
  • Proven track record in business process reengineering and sales process optimisation in a global, digital and subscription-based business environment, STM industry experience desirable.
  • Significant management experience.
  • Experience of leading on technology enabled transformation.
  • Experience of master data management including product definition and configuration and supporting processes.
  • Demonstrable experience in operational management, process design and improvement.
  • Experience managing Salesforce or equivalent/similar CRM systems.