Business Development Manager (Books)

Our client, a global books business, requires a new Business Development Manager covering Europe, based in London.

You will drive the strategies for growth and customer acquisition, customer retention, content acquisition and revenue in the UK and EU.

Key Repsponsibitlies:

  • Identifies and nurtures business opportunities in existing and new markets in the UK & EU that support growth targets.
  • Works with the leadership team to define the strategy for new business efforts and that will drive customer, content and revenue growth.
  • Uses sales and other data to formulate a thorough understanding of the business, revenue drivers and opportunities.
  • Develops marketing strategies and campaigns to target and retain clients and organizations serving authors in the UK and EU
  • Develops the competitive landscape of providers serving the independent author and publisher segments in ROW 
  • Works with management and team leaders to prepare and deliver complex presentations, proposals, quotes and contracts. Negotiates contract terms with prospective clients.
  • Coordinates closely with Marketing, directing the development of materials needed to support sales activities, training activities, trade show participation and other events that drive revenue. Responsible for creating UK and EU specific customer messages related to price increases or changes to terms of service.
  • Works with management, IT, and product leadership to develop and deliver solution-based proposals, new features.
  • Acts as an account manager for critical new lines of business, maintaining general oversight of projects, including schedule, budget, and creative parameters.
  • Works with Developers and Designers to ensure their efforts align with strategic and revenue goals.
  • Performs annual evaluations of business development efforts.

Skills & Experience:

  • Bachelor’s degree
  • 5 years experience in Books publishing, with emphasis on technology for content delivery
  • Oral and written communication skills
  • Negotiation skills
  • Knowledge of principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and business analysis.
  • Knowledge of and ability to utilize traditional and digital marketing skills, and measuring ROI on marketing campaigns.
  • Financial analysis skills
  • Ability to develop viable budgets for projects
  • Problems solving skills
  • Ability to meet deadlines and project milestones
  • Personal computing skills to include Macintosh and PC platforms
  • Knowledge of branding and marketing principles
  • Ability to be flexible/multi-task based on workflow demands.
  • Ability to exercise effective judgment, sensitivity, creativity to changing needs and situations.
  • Attention to detail.
  • Ability to maintain full time work schedule during normal company 

Print Book Sales Executive – STM

Our client, a leading membership organisation and publisher, requires a new Print Book Sales Executive to grow sales of print book product through effective management of global channel relationships, including direct sales via web, third party print agent, resellers, academic and corporate customers.

Working closely with marketing and commissioning to ensure regular information flow across all global channels, regarding products, promotions and pricing.

You will raise profile of print books through customer visits, trade events, agent sales conferences and other appropriate engagement strategies. Monitor sales performance and identify threats/opportunities to deliver on annual print revenue targets.

Skills & Experience:

  • STM Publishing experience would be an advantage.
  • Proven track record in academic book sales
  • Excellent negotiation, presentation and communication skills
  • Good numeracy skills as well as the ability to analyse and communicate sales data
  • Proficient with MS Office, internet, CRM databases
  • Ability to develop effective relationships
  • Results and detail orientated
  • Proven sales and team working skills
  • Understanding of print publishing processes

Development Editor (Books)

Our client, a leading Academic publisher requires a new Development Editor who will maximise the quality and sales potential of a list of key textbooks.

The Development Editor co-ordinates the writing, shaping and delivery of a set of textbooks and the digital resources that usually accompany them. The role involves working closely with internal colleagues to define clear development plans and with external authors and editors to make sure the content they produce is high quality, meets market needs and is delivered to deadlines and within budget.

Key Responsibilities:

  • Works closely with the Commissioning Editor to create development objectives and plans to ensure the textbook and any digital ancillaries meet market needs and beat competitors.
  • Communicates regularly with authors to share plans, agree schedules, check writing progress, provide feedback and to generally enthuse and steer them to deliver their manuscripts according to plan, contract word limits and deadlines.
  • Carries out market research with lecturers and students to understand their needs, get feedback on draft material, generate comments for use in marketing and create awareness of the book in the market before publication.
  • Feeds into Marketing and Sales activities by providing clear blurb copy, USPs, features, needs and benefits and by differentiating each book from other titles (our own and competitors’).
  • Works with the Digital Content Manager, Production Editor and Designer to ensure that the book is designed and produced to be attractive and accessible to readers and that print and digital pedagogy are well-integrated.
  • Supports the growth of development know-how within the wider editorial team by providing ad hoc advice to Editors and Assistants, sharing examples and running occasional training sessions.

Skills & Experience

  • A confident and influential communicator both in person and in writing
  • Well-organised with demonstrable experience of keeping complex projects on track
  • A problem-solver, who is able to identify challenges on the horizon and come up with innovative solutions.
  • A natural collaborator who actively seeks input from colleagues and shares information
  • Good understanding of the textbook publishing process
  • Experience of working in academic publishing is desirable.